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See our Release Process documentation for more information on the currently supported and upcoming releases.

Integration with Mailchimp 

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Please contact our support team for more information on available integration options, or check out our extensions store.

Mailchimp is a widely recognized marketing automation platform that specializes in email marketing, audience management, and customer engagement. It provides businesses and organizations with a comprehensive set of tools to create, send, and analyze email campaigns, making it a go-to solution for companies of all sizes and industries.

The integration with Mailchimp presents a valuable opportunity for OroCommerce to enhance ecommerce operations and unlock multiple significant advantages.

Key Mailchimp Features 

Here is an overview of the key Mailchimp features that OroCommerce supports:

  • Audience Synchronization: OroCommerce can synchronize customer data with Mailchimp’s audience lists, enabling targeted and personalized marketing campaigns. This ensures that marketing efforts are directed towards the right audience segments, based on criteria such as purchase history, demographics, and user behavior.

  • Email Campaign Creation: Mailchimp offers an intuitive drag-and-drop email builder that allows users to design visually appealing and responsive email campaigns without the need for coding skills.

  • Automation: Mailchimp’s automation features enable OroCommerce users to set up automated email series or workflows. These can include welcome emails, abandoned cart reminders, product recommendations, and post-purchase follow-ups.

  • Improved Analytics and Insights: OroCommerce and Mailchimp integration provides access to comprehensive analytics and reporting tools. Businesses can track the performance of their email campaigns, measure customer engagement (e.g., open rates, click-through rates, conversion rates, and subscriber engagement), and gain valuable insights for their marketing strategies.

Exchanged Fields 

The fields passed from OroCommerce to Mailchimp, and vice versa provide essential information on various marketing-related information. They typically include:

From OroCommerce to Mailchimp:

Contact Information

Customer’s contact information, such as email, first and last name, phone number

Customer Segmentation

Tags or Labels for segmentation purposes

From Mailchimp to OroCommerce:

Contact Information

Customer’s contact information, such as email, first and last name, phone number

Customer Segmentation

Tags or Labels for segmentation purposes

Campaign Engagement Data

Information about whether emails were opened by recipients, data on links clicked within emails, and whether recipients took desired actions (e.g., making a purchase) after interacting with an email

Subscribe and Unsubscribe Data

Data on customers who have subscribed or unsubscribed from email communications

Security Measures 

OroCommerce and Mailchimp prioritize the security and protection of sensitive data during the integration process. Both platforms comply with industry-standard security protocols, including:

  • Data Encryption: All data exchanged between OroCommerce and Mailchimp is encrypted using secure communication protocols (e.g., HTTPS) to prevent unauthorized access and data interception.

  • Authentication and Authorization: Authentication and authorization mechanisms protect integration functionalities, ensuring only authorized users and systems can access them.

  • Data Privacy Compliance: OroCommerce and Mailchimp adhere to relevant data privacy regulations, such as GDPR (General Data Protection Regulation), to safeguard customer data and ensure data privacy rights are respected.

  • Regular Security Audits: Both OroCommerce and Mailchimp conduct regular security audits and vulnerability assessments to identify and address potential security risks.

By implementing these security measures, OroCommerce and Mailchimp integration ensures a safe and secure shipping and fulfillment process, providing merchants and customers with peace of mind during their transactions.

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