Integration with Dotdigital

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Dotdigital is a marketing automation platform that empowers businesses to engage, convert, and retain customers across multiple channels. With its wide array of features, Dotdigital facilitates personalized and targeted marketing campaigns, email automation, SMS marketing, social media engagement, and customer data analysis.

For OroCommerce users, integrating with Dotdigital presents a host of benefits that enhance the ecommerce operations and customer engagement strategies.

Key Dotdigital Features

Here is an overview of the key Dotdigital features that OroCommerce supports:

• Audience Synchronization: OroCommerce can synchronize customer data from marketing lists with Dotdigital’s address books, enabling targeted and personalized marketing campaigns. This ensures that marketing efforts are directed towards the right audience segments, based on criteria such as purchase history, demographics, and user behavior.

• Multi-Channel Marketing: With Dotdigital, OroCommerce users can engage customers through SMS, social media, web push notifications, and more. This ensures that businesses can connect with their audience on their preferred communication channels.

• Marketing Campaign Creation: Dotdigital’s interface simplifies campaign creation and management. OroCommerce users can easily design and deploy marketing campaigns without the need for extensive technical expertise, saving time and resources.

• Automation: OroCommerce users can set up automated triggers based on customer behaviors and interactions. For instance, if a customer abandons their shopping cart, Dotdigital can automatically send a reminder email, helping recover potentially lost sales.

• Improved Analytics and Insights: OroCommerce and Dotdigital integration provides access to comprehensive analytics and reporting tools. Businesses can track the performance of their email campaigns, measure customer engagement (e.g., open rates, click-through rates, conversion rates, and subscriber engagement), and gain valuable insights for their marketing strategies.

Exchanged Fields

The fields passed from OroCommerce to Dotdigital, and vice versa provide essential information on various marketing-related information. They typically include:

From OroCommerce to Dotdigital:

Contact Information	Customer’s contact information, such as email, first and last name, phone number
Customer Segmentation	Tags or Labels for segmentation purposes

From Dotdigital to OroCommerce:

Contact Information	Customer’s contact information, such as email, first and last name, phone number
Customer Segmentation	Tags or Labels for segmentation purposes
Event Triggers	Event triggers based on customer interactions, such as abandoned carts, completed purchases, or other predefined actions. These triggers can initiate automated marketing campaigns in Dotdigital
Campaign Engagement Data	Information about whether emails were opened by recipients, data on links clicked within emails, and whether recipients took desired actions (e.g., making a purchase) after interacting with an email
Subscribe and Unsubscribe Data	Data on customers who have subscribed or unsubscribed from email communications

Security Measures

OroCommerce and Dotdigital prioritize the security and protection of sensitive data during the integration process. Both platforms comply with industry-standard security protocols, including:

• Data Encryption: All data exchanged between OroCommerce and Dotdigital is encrypted using secure communication protocols (e.g., HTTPS) to prevent unauthorized access and data interception.

• Authentication and Authorization: Authentication and authorization mechanisms protect integration functionalities, ensuring only authorized users and systems can access them.

• Data Privacy Compliance: OroCommerce and Dotdigital adhere to relevant data privacy regulations, such as GDPR (General Data Protection Regulation), to safeguard customer data and ensure data privacy rights are respected.

• Regular Security Audits: Both OroCommerce and Dotdigital conduct regular security audits and vulnerability assessments to identify and address potential security risks.

By implementing these security measures, OroCommerce and Dotdigital integration ensures a safe and secure shipping and fulfillment process, providing merchants and customers with peace of mind during their transactions.

Related Articles

• Configure Dotdigital Integration in the Back-Office