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You are browsing documentation for version 5.1 of OroCommerce, supported until March 2026. Read the documentation for version 6.0 (the latest LTS version) to get up-to-date information.
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Manage Promotions and Coupons in the Back-Office
Hint
This section is part of the Promotion Management topic that provides a general understanding of the promotions and coupons concept.
OroCommerce’s powerful promotions engine allows sellers to generate promotions, coupons, and discounts to incentivize customers to place new orders. In addition, promotions help drive traffic, increase conversions, and induce the desired customer activity.
This topic introduces you to the key concepts of loyalty programs in OroCommerce and illustrates how to:
Create promotions to enable sellers to apply various discounts for the order total, the shipping cost, the line items, or a certain quantity of items by providing the Buy X Get Y discount for the same items
Generate personalized discount coupons
Apply discounts via coupons (for salespeople and customers in the storefront)
Add special discounts to orders
Build a strategic schedule for promotions
Set visibility restrictions to target specific customers
Select the best discount strategy and define the discount priority among other promotions applicable to the same product.
Learn more in the topics below: