Important

You are browsing documentation for version 5.1 of OroCommerce, supported until March 2026. Read the documentation for version 6.0 (the latest LTS version) to get up-to-date information.

See our Release Process documentation for more information on the currently supported and upcoming releases.

Qualify a Lead 

Every lead can be qualified into an opportunity or disqualified if it is clear that the deal will not progress.

A contact is automatically created based on lead data when the lead is converted to an opportunity. Contact details are kept in the system for future reference or business intelligence needs. If the potential success level is high from the very start, you can create an opportunity straight away, skipping the creation of a lead.

You can qualify leads using the actions on the lead page or the steps and transitions of the enabled system Unqualified Sales Lead workflow. This workflow represents an alternative user experience and sequence of the lead qualification process and is by default disabled.

Note

The Unqualified Sales Lead workflow is a system workflow and cannot be edited or deleted.

Unqualified Sales Lead Workflow 

To enable the workflow:

  1. Navigate to System > Workflows in the main menu.

  2. Hover over the more options menu at the end of the workflow row in the table of all workflows, and click Activate.

    Activate unqualified sales lead workflow from the table of all workflows

    Alternatively, click once on the workflow to open its page, and on the workflow page click Activate on the top right.

    Unqualified sales lead workflow screen under system > workflows in the main menu

When the workflow is enabled, the following transitions are available on the lead page:

  • Qualify

  • Disqualify

  • Reactivate (when the lead is disqualified)

The transitions of the unqualified sales lead workflow on the lead page

To deactivate the workflow:

  1. Navigate to System > Workflows in the main menu.

  2. Hover over the more options menu at the end of the workflow row in the table of all workflows, and click Deactivate.

    Deactivate unqualified sales lead workflow from the table of all workflows

    Alternatively, click once on the workflow to open its page, and on the workflow page click Deactivate on the top right.

    Deactivate unqualified sales lead workflow from its page

When the workflow is disabled, the workflow transitions are absent from the lead page. Instead, the following action buttons are available:

  • Convert to Opportunity

  • Disqualify

The action buttons on the lead page when the unqualified sales lead workflow is disabled

Converting a lead into an opportunity means that you are qualifying it as a potential deal. Once the lead is converted into an opportunity, it is marked Qualified and is no longer available in the Open Leads table.