Add All Products Page to Storefront Menus per Customer Group 

Once the All Products page has been enabled in the system configuration globally or per website, you can add it to a storefront menu of a particular customer group:

  1. Navigate to Customer > Customer Groups in the main menu.

  2. Click on the customer group to open it.

  3. Click Edit Storefront Menu on the top right.

  4. Click on the menu to which you will add the All Products page.

  5. Click Create Menu Item on the top right of the page.

  6. In the Title field, type in the label for the menu item.

  7. In the URI field, specify /catalog/allproducts.

  8. Complete the other fields as required.

    Adding the All Products page to the storefront menu

  9. Click Save on the top right of the page.

The All Products page should now become available as part of the selected storefront menu for a specific customer group.