AI and Automation
Note
Please contact our support team to learn more about OroCommerce AI features, discuss how they can meet your business needs, and get started with implementation.
Note
These features are available as of OroCommerce version 6.0.7.
Artificial Intelligence (AI) is rapidly transforming industries, and B2B eCommerce is no exception. In today’s highly competitive market, businesses need tools that enable smarter decision-making, improve operational efficiency, and provide exceptional customer experiences. OroCommerce is at the forefront of this transformation, introducing AI-powered tools such as AI Smart Agent and AI Smart Order, tailored specifically to the complex needs of B2B eCommerce to help you enhance business operations and customer experiences.
AI Smart Agent
The Oro AI Smart Agent is an innovative virtual assistant designed to enhance and simplify the B2B buying experience on OroCommerce. Seamlessly integrated into the OroCommerce Enterprise storefront UI, this AI-powered assistant allows logged-in buyers to engage with the platform using natural spoken or written language, just as they would with a sales representative.

With the Oro AI Smart Agent, buyers can efficiently complete essential e-commerce tasks without requiring extensive training or technical expertise, such as:
Order Management – Create, update, and check order statuses.
Product Information – Find product details, pricing, inventory levels, and compare products.
Shopping Lists – Manage shopping lists, add products, and create orders from them.
And more.
Once integrated by the Oro team and configured via the back-office, any logged-in buyer can access the Oro AI Smart Agent by clicking its icon in the storefront. The agent interface includes three sections:
Threads – Saves previous inquiries for easy reference.
Suggestions – Displays example questions and prompts to guide users.
Chat – Enables real-time interaction through messaging.
Beyond basic inquiries, the AI Smart Agent possesses reasoning capabilities, allowing it to handle complex requests and take actions similar to a sales representative. For instance, users can compare products by asking which is more durable or frequently purchased based on their order history. This functionality reduces operational overhead by minimizing the need for phone calls and emails, enabling buyers to handle their needs directly within the platform.

With its intuitive design and AI-driven efficiency, the Oro AI Smart Agent transforms B2B e-commerce interactions, making them smarter, faster, and more user-friendly.
AI Smart Order
The AI Smart Order tool modernizes and enhances the purchase order process for distributors and manufacturers, addressing inefficiencies caused by traditional methods like fax or email. In B2B commerce, many buyers still rely on these outdated processes, leading to manual data entry errors and delays. AI Smart Order eliminates these challenges by automating the capture and processing of purchase orders directly within OroCommerce, improving accuracy and operational efficiency.
Using advanced recognition technology, AI Smart Order adapts to any purchase order template or format, accurately capturing key details and validating them against existing system records. This ensures product information, pricing, and inventory levels are correct before processing, minimizing errors and reducing administrative workload. Businesses can save time, lower overhead costs, and focus on scaling operations without the burden of manual order entry.

The AI Smart Order functionality is accessible through a dashboard widget and mailbox automation, making purchase order management even more efficient.
Smart Order Widget
The Smart Order dashboard widget provides an intuitive interface for users to manually upload purchase order files or images for processing. This feature allows businesses to digitize and convert orders received through offline channels, ensuring all critical order details are accurately extracted and recorded in OroCommerce.

For businesses seeking full automation, OroCommerce can be configured to scan incoming emails for purchase order attachments, extract relevant details, and automatically generate orders in pending status. This eliminates the need for manual uploads and data entry, significantly improving efficiency, reducing processing time, and minimizing the risk of errors.

By integrating AI-powered recognition, validation, and automation, the AI Smart Order tool transforms purchase order management, creating a faster, error-free, and seamless purchasing experience for both buyers and businesses.
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