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Available in OroCRM Available in OroCommerce

Purchase Funnel

The Purchase Funnel widget gives you a quick overview of purchases. It allows managers to effectively track conversion rate of each step of their ecommerce funnel. This provides crucial insight and identifies steps in the conversion funnel that require optimization to improve customer experience and increase sales.

A sample of the Purchase Funnel widget


For how to add widgets to the dashboard and manage them, see the relevant topics:

Purchase Funnel Widget Configuration

You can adjust the following settings for the purchase funnel widget:

  • Widget title — the name displayed on the dashboard. To change the name, clear the Use Default check box and provide a new name.

  • Date Range — the time for which the widget details are displayed.

Configuring the Purchase Funnel widget