You are browsing documentation for version 5.1 of OroCommerce, supported until March 2026. Read the documentation for version 6.0 (the latest LTS version) to get up-to-date information.

See our Release Process documentation for more information on the currently supported and upcoming releases.

Manage Leads 

Leads Grid 

You can perform the following actions for leads from the grid:

  • Delete

  • Edit

  • View

The actions that can be done to the leads from the All leads grid

Grid Views 

Two grid views are available for leads: Open Leads and All Leads. Open leads grid view displays the list of all open leads, while the All Leads grid view displays all existing leads, including the ones that have been disqualified or converted to an opportunity and marked qualified.

Grid view options available for leads

Inline Editing 

Inline editing within the grid can help you amend lead details without opening the edit lead form. To edit leads from the grid, double-click on the field or the edit icon in the field you wish to edit.

Inline editing of a name Saving a new phone number after inline editing


Although you can add multiple emails, phones, and addresses for leads, only one email, phone and address are displayed in the grid.

Lead View 

The lead page contains all available information on the lead in the General Information section. The Activity section shows all activity for a lead that has taken place, such as phone calls or emails sent to the lead.

Sample lead view page

The following actions are available for a lead on the lead view page:

  • Share: Share a lead with contacts of your choice (available for the Enterprise edition).

    The sharing configuration settings
  • Disqualify action: Disqualify a lead.


    You can disqualify a lead in three ways:

    1. By clicking on the red Disqualify button on the lead view page.

    2. By changing its status to Disqualified in the edit lead form.

    3. By changing its status to Disqualified from the grid.

  • Convert to Opportunity: Converting a lead to opportunity (i.e., and potential deal) qualifies the lead. You can find more information on opportunities in the opportunities topic.


    Once the lead is converted to an opportunity, it is marked Qualified and will no longer be visible in the Open Leads grid.

  • Edit: Open the edit form for a lead and amend lead details.

  • Delete: Delete a lead from the system.

  • More Actions: Add Note, Send Email, Add Event, Log Call, or Add Task.

    Lead more actions menu

You can also edit the address details of a lead, as illustrated in the screenshot below:

Edit lead addresses

Business Tip

Want to unlock eCommerce opportunities to drive digital transformation in manufacturing? Make sure to check out our guide on the topic.