Loading Demo Data 

To load demo data during installation, run the oro:install command with the --sample-data=y option.

To load demo data after installation, run:

php bin/console oro:migration:data:load --fixtures-type=demo --env=prod


You can use the --dry-run option to first check which fixtures will be loaded:

php bin/console oro:migration:data:load --dry-run --fixtures-type=demo --env=prod

To load demo data fixtures from the specified package directories, run:

php bin/console oro:package:demo:load


See the oro:install command description for more information.