Average Lifetime Sales

This widget shows average lifetime sales for each data channel in a form of a line chart. This allows managers to understand the revenue of customers over time and helps establish Lifetime Customer Value. In addition, this allows a business to assess what should be the customer acquisition cost.

Note

For how to add widgets to the dashboard and manage them, see the relevant topics:

• Add Widgets to the Dashboard
• Manage Widgets on the Dashboard

Average Lifetime Sales Widget Configuration

You can adjust the following settings for the average lifetime sales widget:

• Widget title — the name displayed on the dashboard. To change the name, clear the Use Default check box and provide a new name.
• Date Range — the time for which the widget details are displayed.