You are browsing the documentation for version 4.1 of OroCommerce, OroCRM and OroPlatform, which is no longer maintained. Read version 5.1 (the latest LTS version) of the Oro documentation to get up-to-date information.
See our Release Process documentation for more information on the currently supported and upcoming releases.
Manage Promotions in the Back-Office¶
This section is a part of the Promotion Management topic that provides the general understanding of the promotions and coupons concept.
Companies often develop loyalty programs offering special discounts to customers who have bought from the company before, follow them in social networks, or have commented on their website. This can motivate customers to buy more and repeat purchases from their stores, making promotions one of the most effective strategies when it comes to converting shoppers to buyers.
In OroCommerce, you can:
Apply various discount options for orders or line items
Build a strategic schedule for promotions
Set visibility restrictions to target specific customers
Add and generate coupons
The following topics will delve into how to view, create, and manage promotions in your Oro application:
You can check out a video on how to create promotions in our media library.