All Products Page per Website
Read more on this topic in Concept Guides: All Products.
The first step of configuring All Products page for your storefront is enabling it in your system. To enable All Products page per website:
Navigate to System > Websites in the main menu.
For the necessary website, hover over the More Options menu to the right of the necessary website and click to start editing the configuration.
Select Commerce > Catalog > Special Pages in the panel to the left.
In the All Products section, select the Enable All Products Page check box.
Click Save Settings on the top right of the page.