Special Pages (All Products)
Read more on this topic in Concept Guides: All Products.
You can configure All Products page globally and per website.
The first step of configuring All Products page for your storefront is enabling it in your system. To enable All Products page globally:
Navigate to System > Configuration in the main menu.
Select Commerce > Catalog > Special Pages in the panel to the left.
In the All Products section, select the Enable All Products Page check box.
Click Save Settings on the top right of the page.