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Manage Customer Entities in the Back-Office¶
This section is a part of the Customer Management topic that provides the general understanding of accounts, contacts, customers and customer hierarchy available in Oro applications.
In the applications where an integration between Commerce and CRM is configured, the Customer menu contains references to entities from both applications:
Account and Contact come from CRM, while Customers and Customer Users come from Commerce.
Below is an illustration of the account hierarchy where CRM-related concepts are marked grey, and Commerce-related concepts are marked white.