You are browsing the documentation for version 3.1 of OroCommerce, OroCRM and OroPlatform, which is no longer maintained. Read version 5.1 (the latest LTS version) of the Oro documentation to get the updated information.
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Configure Global Lead Settings
Read more on this topic in Sales: Leads.
To enable lead in your Oro application:
Navigate to System > Configuration in the main menu.
Click CRM > Sales Pipeline > Leads in the panel to the left.
Clear Use Default and select Enable Lead.
Click Save Settings.
Leads menu should now appear under Sales in the main menu.